Logo designed for Asset Management Fund company.

Another Samples of the same logo:: [link]

Client Wants::
Client seek a very understated look that still shows that we care enough about branding to commission a stylish, yet understated and even elegant brand. This subtlety also applies to the colors. We would prefer soft colors and are unlikely to choose a bold bright design as it does not suit our target market of conservative institutional investors.

Target Audience::
Client's target audience is institutional investors who are incredibly conservative and very risk averse. Bright colors and striking graphics will most likely be negatively received by their prospective customers.

Logo Style::
Classic / Uncluttered feel.

Client did not like::
* Not too Gothic logos.
* Cartoonist look.
* Too many colors
* Overly bright or bold colors.